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AXA Insurance Transforms Partner Engagement with Launch of Digital Affiliation Platform

January 15, 2019 |

AXA Insurance today announced the launch of AXA Affiliates, a digital platform that enables partners to easily integrate AXA’s insurance solutions within their websites or apps. Partners with complementary offerings can use this one-stop, self-service platform to access AXA’s suite of tools to deliver seamless and customised insurance protection and assistance to their customers.

In November 2017, AXA Singapore became the first insurer in Asia to launch end-to-end insurance transactional APIs that made Insurance-as-a-Service a reality, providing customised risk management to customers when they need it and how they want it. Insurance-as-a-Service serves as the foundation of the AXA Affiliates platform.

“AXA Affiliates takes our digital-first approach to insurance to the next level by transforming the way we engage and bring value to our partners. It provides AXA with speed and agility to scale and tap into new business opportunities, and enables our partners to deliver personalised and on-demand insurance products in a simplified way to their customers. We are proud to be launching the platform as a next step of our Payer-to-Partner strategy,” said Jean Drouffe, Chief Executive Officer, AXA  Insurance.

“Technology is a great enabler that allows organisations to better engage customers and transform the way people experience insurance. Through this platform, we are supporting new business models that provide insurance on demand and inviting partners to join us in shaping the future of insurance,” said Tomasz Kurczyk, Digital Transformation Director, AXA Insurance.

By adopting a consumption-based approach to digital insurance, AXA’s aim is to create simple, compelling and flexible solutions and services with a lower barrier to entry, and to provide a truly omni-channel experience to meet increased customer expectations in the new economy. AXA Affiliates opens up access to AXA’s insurance solutions, and caters to digital players who face resource and cost constraints but are looking to enrich their customer value proposition and generate additional revenue.

The platform provides partners with the tools and dashboards to centrally manage their account, monitor product performance and track revenue to ensure full visibility. Leveraging AXA’s APIs, partners can seamlessly integrate several steps of the insurance purchase process – from prospecting, lead and quote generation, to policy issuance and support – with their customers’ journey.

At launch, AXA’s home, travel and motor insurance solutions are available on the AXA Affiliates platform. As the platform expands, it will extend to other lines of solutions.

End consumers can buy insurance as an add-on when they purchase a product or service on the partner’s website. For example, consumers can buy travel insurance while booking accommodation on a travel website or app. 

With a focus on forging strategic collaborations, AXA looks forward to partnering small and medium businesses, including e-commerce players such as booking platforms and shared economy platforms, to change the way people get protected, by making the entire insurance buying and claims process as simple, fast and convenient as possible.


AXA Insurance is part of the AXA group, a worldwide leader in insurance and asset management, and the world’s leading insurance brand for the tenth consecutive year, with 160,000 employees serving 105 million clients in 62 countries. Present in Singapore since 1969, AXA Insurance has been serving the general and life insurance needs of individuals and companies in Singapore through a wide range of innovative products. As one of the top global insurers in Singapore, AXA Insurance protects more than a third of a million customers in Singapore. As a company whose business is about protecting people, AXA Insurance is committed to building a stronger and safer society by empowering customers to live better lives.

For more information, please visit www.axa.com.sg


Samantha Yong

Email: samantha.yonghp@axa.com.sg

Dorlisa Goh

Email: dorlisa.goh@axa.com.sg

Charisse Ong

HP: 97870745

Email: charisse.ong@mslgroup.com