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AXA Insurance Names Li Choo Kwek-Perroy Managing Director for Life Strategic Business Unit

January 11, 2021 |

AXA Insurance Singapore today announced the appointment of Ms Li Choo Kwek-Perroy as Managing Director, Life, effective immediately. She will lead the company’s Life strategic business unit including product, claims and underwriting, as well as the Life distribution channels, reporting to Jean Drouffe, Chief Executive Officer. She succeeds Sean Goh who has decided to pursue other opportunities outside the organisation.

Li Choo is a seasoned insurance practitioner and brings with her over two decades of experience in progressive leadership roles across various core disciplines for both life and general insurance. Trained as an actuary, she has undertaken roles spanning strategy, product, marketing, digital and distribution transformation, risk management and finance throughout her career.

Li Choo has spent a large part of her career with AXA. She originally joined the AXA Group in 2000 and held various senior positions in Paris, Brussels, Hong Kong and Singapore covering actuarial, risk, marketing and reinsurance until 2016. Prior to rejoining AXA Singapore, she was Chief Transformation Officer and Chief Customer Officer with another insurer in Singapore. 

“I am delighted to welcome Li Choo back to the AXA Singapore Executive Committee. Her strong technical background, extensive industry experience and proven leadership capabilities make her the ideal choice to drive our life business forward,” said Drouffe. “I am confident that she will bring valuable new perspectives, and innovative and customer-focused insights to the business.”

“On behalf of the Singapore team, I would like to thank Sean for his numerous contributions to our business over the past nine years. He has played a significant role in developing our Life business, including building our Life partnerships distribution channel and reinvigorating our business through agency distribution transformation, while improving product performance. We wish him every success in his next role,” Drouffe added.


AXA Insurance is part of the AXA group, a worldwide leader in insurance and asset management with 160,000 employees serving 108 million clients in 57 countries. Present in Singapore since 1969, AXA Insurance has been serving the general and life insurance needs of individuals and companies in Singapore through a wide range of innovative products. As one of the top global insurers in Singapore, AXA Insurance protects more than a third of a million customers in Singapore. As a company whose business is about protecting people, AXA Insurance is committed to building a stronger and safer society by empowering customers to live better lives.

For more information, please visit www.axa.com.sg.


Imran Khan

Email: Imran.khan@mslgroup.com

Clarissa Lee

Email: clarissa.lee@mslgroup.com

Dorlisa Goh

Email: dorlisa.goh@axa.com.sg

Samantha Yong

Email: samantha.yonghp@axa.com.sg