AXA Insurance (AXA) has been honoured with five prestigious awards at the Institute of Public Relations of Singapore (IPRS)’s 15th PRISM Awards 2019, comprising two Excellence Awards and three Merit Awards. These accolades recognise AXA’s efforts to carry out its brand purpose to empower people to live a better life through product excellence, usage of data and insights, community engagement and outreach as well as partnerships with like-minded organisations.
“We are extremely honoured to have been recognised at the PRISM Awards 2019 for the work that we do to live out our purpose of empowering people to live better lives in the areas of road safety, health prevention and community outreach. Even as we celebrate 50 years in Singapore, we remain fully committed to partnering our customers and the community across their life journey,” said, Diane Yap, Head of Marketing, AXA Insurance.
AXA was awarded Excellence in the Outstanding Content category for championing safer mobility through a content-driven campaign leveraging on insights obtained from a consumer survey to understand behaviours and experiences of road users in Singapore as well as AXA’s own data. As one of the top motor insurers in Singapore, AXA recognises it plays a key role in contributing towards efforts to improve road safety. For example, with AXA Give Data Back, an industry first interactive website that identifies accident hot spots in Singapore based on AXA claims data, the company seeks to not only encourage safer road habits but to also help people to understand the real risks on the road through its insights and data.
AXA bagged the Excellence award in the Outstanding Social/ Digital Media Campaign category for demonstrating its role as a health partner to customers and the wider community through its multi-year series of social-media driven challenges which successfully engaged the community in Singapore. In 2017, AXA invited the Singapore community to join the #BurpeesForGoodChallenge by posting a photo/video of themselves on social media doing burpees and influencing people around them to do the same. The community was involved in its fundraising effort, with AXA donating $1 to SportCares Foundation for every 10 burpees completed. Building on its success, AXA launched the #AXABounceforGoodChallenge in 2018, to inspire people to bounce back from adversity and celebrate those who have. The community was once again invited to play a part in helping the underprivileged, as AXA donated $1 to SportCares Foundation and Singapore Cancer Society (SCS) for each ‘bounce’ photo/video posted on social media. Both challenges resulted in a collective donation of $50,000 to SportCares Foundation and SCS, and even received support from prominent leaders including President Madam Halimah Yacob and MP Baey Yam Keng.
In addition to the Excellence Awards, AXA was awarded Merit in the Outstanding Financial Communication Campaign and Integrated Campaign – Financial Services categories, for its efforts in raising awareness of the critical illness (CI) protection gap in Singapore. Following a study by the Life Insurance Association (LIA) Singapore on the insurance protection gap, AXA looked into understanding and addressing the reasons behind it, particularly why people in Singapore are uninsured and inadequately protected against CI, through the AXA Better Beyond Survey 2018. Leveraging on the insights from the study, AXA successfully raised awareness on the gap and motivated people to take action to close their own gap.
The company also received the Merit Award in the Outstanding Corporate Responsibility (CR) Programme category. AXA understands that the role of an insurer has evolved beyond just supporting people when they are in difficult situations. In line with its brand purpose to empower people to live better lives, AXA seeks to play a role in its customers’ lives by partnering with them particularly in the areas of risk prevention and management. This was achieved through its strategic partnerships with SportCares Foundation and SCS to empower those in the community who need a helping hand, the ‘For Good’ challenge series, by embedding CR elements such as a charity donation into its products, and by sharing its insights and data for public good so as to empower the community to recognise and manage their risks better.
AXA was awarded accolades at the PRISM Awards 2019 in the following categories:
- Outstanding Content (Excellence): AXA Champions Safer Mobility
- Outstanding Social or Digital Media Campaign (Excellence): AXA Burpees/ Bounce For Good Challenge
- Outstanding Financial Communication Campaign (Merit): AXA Bounce Back Stronger
- Outstanding Corporate Responsibility Programme (Merit): Empowering People to Live Better Lives
- Outstanding Integrated Campaign – Financial Services (Merit): AXA Bounce Back Stronger
The PRISM Awards was created in 1987 by the IPRS, a non-profit organisation and the only accrediting body for public relations practitioners in Singapore. IPRS has presented the PRISM Awards biennially since 1987 to recognize the best in PR efforts in Singapore and the region. PRISM 2019 saw a record number of entries and nominations for its 32 categories. The award categories covered the public sector, the corporate field, as well as the not-for-profit arena.
ABOUT AXA INSURANCE
AXA Insurance is part of the AXA group, a worldwide leader in insurance and asset management, and the world’s leading insurance brand for the tenth consecutive year, with 160,000 employees serving 105 million clients in 62 countries. Present in Singapore since 1969, AXA Insurance has been serving the general and life insurance needs of individuals and companies in Singapore through a wide range of innovative products. As one of the top global insurers in Singapore, AXA Insurance protects more than a third of a million customers in Singapore. As a company whose business is about protecting people, AXA Insurance is committed to building a stronger and safer society by empowering customers to live better lives.
For more information, please visit www.axa.com.sg.
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