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AXA Insurance empowers customers to better understand and improve their financial health with new AI-powered financial planning tool

January 27, 2022 |
  • Called “My FinScore”, the tool measures one’s personal financial satisfaction score and provides product recommendations which augments the personalised and in-depth advice offered by its financial consultants.

AXA Insurance has introduced an AI-powered financial planning tool to help customers keep track of their financial health and discover solutions that can address their needs and goals.

The tool, called “My FinScore”, measures one’s personal financial satisfaction score which is calculated based on an individual’s financial goals as well as existing savings and protection coverage, against simulated personal and market risks that determine one’s future financial health. It also offers customised product recommendations to help customers improve their score.

“We know that financial planning can be a daunting task, and that’s why we’re making the experience simpler for our customers today. With My FinScore, they can easily get a good sense of where they are in their financial journey anytime, along with suggestions on how to make improvements so they can be empowered to take concrete actions,” said Li Choo Kwek-Perroy, Managing Director, Life, AXA Insurance.

“This goes hand-in-hand with the personalised and in-depth advice that our financial consultants are well placed to provide their customers. It facilitates more efficient and meaningful discussions as both parties can start off on the same page with the information provided, and customers are also more equipped to make informed decisions.”

How My FinScore works

My FinScore is a powerful data-driven tool which comprises a series of questions that cover personal finances, financial priorities, goal aspirations, lifestyle expectations, and risk tolerance, and can be completed in as quick as three minutes.

After responses are submitted, the user will immediately be able to view their personal financial satisfaction score (measured on a scale of 1 to 100) and recommendations for the most suitable AXA solutions across life protection, savings and investment, based on affordability as well as needs and goals, to help improve one’s score as best as reasonably possible.

The user can opt to provide their contact information so that their financial consultant can get in touch with them for a more in-depth review and discussion. Following which, they can also choose to download the information in a report.

Kwek-Perroy added, “Having regular financial health checks is essential to maintaining one’s financial fitness, and this can be easily achieved by using My FinScore to keep track of your financial health at every stage of your life.”


AXA Insurance is part of the AXA Group, a worldwide leader in insurance and asset management with 153,000 employees serving 105 million clients in 54 countries. Present in Singapore since 1969, AXA Insurance has been serving the general and life insurance needs of individuals and companies in Singapore through a wide range of innovative products. As one of the top global insurers in Singapore, AXA Insurance protects more than a third of a million customers in Singapore. As a company whose business is about protecting people, AXA Insurance is committed to building a stronger and safer society by empowering customers to live better lives.

For more information, please visit www.axa.com.sg.


Imran Khan

Email: imran.khan@mslgroup.com

Neo Jie Xin

Email: jiexin.neo@mslgroup.com

Dorlisa Goh

Email: dorlisa.goh@axa.com.sg

Samantha Yong

Email: samantha.yonghp@axa.com.sg