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AXA Insurance and SingPost Deliver Industry’s First Remote Advisory Service with Launch of AXA@POST Virtual Assist

September 18, 2018 |

AXA Insurance and Singapore Post Limited (SingPost) today announced the launch of a pilot for AXA@POST Virtual Assist, a digital sales advisory service that virtually connects SingPost customers with AXA Financial Consultants who can provide high quality advice and services. This is the first advisory service in Singapore that provides financial advice to customers remotely, coupled with the ease and convenience of online application for insurance solutions for their car, home, family, travel, business, savings, health, and life protection and investment needs.

With AXA@POST Virtual Assist, SingPost customers will receive end-to-end sales advisory services via a live, interactive video feed – from having their financial needs and goals ascertained, to receiving advice on insurance solutions based on suitability, and completing the entire insurance application online in one sitting. Onsite SingPost Financial Services Ambassadors (FSAs) will guide customers to the AXA@POST Virtual Assist booth, where they will begin their discussion with an AXA Financial Consultant via a video interface.

Currently available at three key SingPost post offices: Jurong East Post Office in Westgate mall, Orchard Post Office in ION Orchard mall, and Pasir Ris Post Office in White Sands mall, AXA@POST Virtual Assist provides a new digital customer experience to a technologically savvy generation, while retaining a high level of personalised service that customers value. This is in line with AXA’s and SingPost’s shared vision to bring insurance closer to the community.

“AXA believes in leveraging technology to better serve our customers. With AXA@POST Virtual Assist, we’re delivering on that promise by taking a step forward to provide a seamless end-to-end service digitally and ensuring high quality personalised financial advice is readily accessible. We remain committed to working with SingPost to provide innovative and value-added services to enhance the overall experience for our customers in this digital age,” said Sean Goh, Managing Director, Life, AXA Insurance.

Marjorie Ooi, Senior Vice President, Post Office Network & Financial Services, SingPost, said, “AXA@POST Virtual Assist dovetails with our Smart Post Office vision, where we seek to provide omni-channel access to postal and other essential services via our brick-and-mortar post offices and digital self-service platforms such as SAM and POPStation. Offering a hybrid of both in-person and virtual interaction, AXA@POST Virtual Assist has been well received by our customers, from digital natives to those transitioning into the digital age.”

With the implementation of AXA@POST Virtual Assist, an AXA Financial Consultant can serve customers in multiple branches, without being confined to a single location. This enables AXA to continue to offer a seamless and consistent level of customer service regardless of location, and at the same time increase customer reach with improved distribution efficiency across post offices, particularly those with good traffic footfall.

AXA@POST Virtual Assist will enhance distribution efficiency at SingPost’s post offices, enabling more customer engagements where there may be space constraints for expansion. Resources may also be better optimised through more flexible deployments of SingPost FSAs that better match footfall patterns across different branches and times.

You may find high-resolution photos of AXA@POST Virtual Assist here.

About AXA Insurance

AXA Insurance is part of the AXA group, a worldwide leader in insurance and asset management, and the world’s leading insurance brand for the ninth consecutive year, with 160,000 employees serving 105 million clients in 62 countries. Present in Singapore since 1969, AXA Insurance has been serving the general and life insurance needs of individuals and companies in Singapore through a wide range of innovative products. As one of the top global insurers in Singapore, AXA Insurance protects more than a third of a million customers in Singapore. As a company whose business is about protecting people, AXA Insurance is committed to building a stronger and safer society by empowering customers to live better lives.

For more information, please visit www.axa.com.sg

About Singapore Post Limited

For 160 years, Singapore Post (SingPost) as the country’s postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore.

Today, SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

Building on its trusted communications through domestic and international postal services, SingPost is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.


MSL Singapore (for AXA Insurance)

Ms Virginie Serre

Phone: +65 6653 1718

Email: virginie.serre@mslgroup.com

Ms Charisse Ong

Phone: +65 9787 0745

Email: charisse.ong@mslgroup.com


Mr Bryan Lee

Phone: +65 9645 0640

Email: bryanlee@singpost.com