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AXA Redefines Car Insurance in Singapore with customisable “SmartDrive”

June 24, 2014 |

AXA Insurance Singapore today redefined car insurance in Singapore with the launch of the new customisable product offering under car insurance “SmartDrive”, which will allow customers to pick and choose coverage to meet their needs. Singapore was selected as the first Asian AXA entity to launch this new product.

“Previous research conducted by AXA showed clearly that customers from various segments were looking for very different benefits. We recognised that everyone is different, and we all have our own unique and different needs. So why not provide the highest flexibility and customisation to SmartDrive, and allow everyone to have the freedom to pick and choose and pay for only the benefits they need! As one of the leading motor insurers in Singapore, we are proud to revolutionise the way we offer customers protection for their vehicles. We believe this will change the way car insurance is sold and bought today.” said Mrs Doina Palici-Chehab, Chief Executive Officer of AXA Insurance Singapore.

The new “SmartDrive” product offering is now specially designed to cater to various age groups and lifestyles of car users. On top of choosing from plans such as “Essential” and “Essential Plus”, plans are also customisable for female drivers, families, and drivers who prefer flexibility of benefits.

Subsequently, customers can select from a set of bundled add-on benefits (‘Pack’) or ala-carte add-ons according to their individual needs and price points. Add-on benefits range from Courtesy Cars to Personal Accident Benefits for Drivers, Breakdown Assistance, and even an add-on to cover their car accessories. Please view the product information for the full breakdown of plans, packs and add-ons for “SmartDrive”.

Mrs Palici-Chehab said, “With SmartDrive, we are bringing the focus on our customer to a new level as it allows us to cater to their individual needs. They will also benefit from better value, as they no longer have to pay for benefits they do not want or need.”

More information about “SmartDrive” can be found at or by calling 1800 880 4888.

About AXA in Singapore
With presence as early as 1969, AXA operates in both entities of Life Insurance and General Insurance in Singapore. AXA offers a wide range of products, catering to the needs of individuals and companies.
AXA Insurance is the No. 2 general insurer in Singapore. It ranks No. 1 in Health, No. 2 in Marine Cargo and Motor insurance in the Singapore general insurance market.

About AXA Asia
AXA Asia is a market leading insurance player offering a differentiated composite proposition in Life and General Insurance with operational presence in Hong Kong, Singapore, Indonesia, China, India, Malaysia, the Philippines, and Thailand. AXA Asia is part of the AXA Group, headquartered in Paris and a worldwide leader in insurance and asset management with a presence in 56 countries. AXA Asia is committed to creating a sustainable, long-term business for our employees, customers and shareholders.

The AXA Group is a worldwide leader in insurance and asset management, with 157,000 employees serving 102 million clients in 56 countries. In 2013, IFRS revenues amounted to Euro 91.2 billion and IFRS underlying earnings to Euro 4.7 billion. AXA had Euro 1,113 billion in assets under management as of December 31, 2013.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.

Asia PR Werkz
Tel: +65 6536 6881
86A Amoy Street
Singapore 069905

Ms Jamie Tan
HP: +65 9488 0992

Ms Avelyn Ng
HP: +65 9672 2261


Certain statements contained herein are forward-looking statements including, but not limited to, statements that are predictions of or indicate future events, trends, plans or objectives. Undue reliance should not be placed on such statements because, by their nature, they are subject to known and unknown risks and uncertainties. Please refer to the section “Cautionary statements” in page 2 of AXA’s Document de Référence for the year ended December 31, 2011, for a description of certain important factors, risks and uncertainties that may affect AXA’s business. AXA undertakes no obligation to publicly update or revise any of these forward-looking statements, whether to reflect new information, future events or circumstances or otherwise.

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AXA Contact Info
Tel: 1800 880 4888 (Within Singapore) / +65 6880 4888 (International)
Fax: +65 6880 4740
8 Shenton Way, #27-01/02 AXA Tower, Singapore 068811

AXA Customer Centre is located at #B1-01

Operating Hours: 9:00am – 5:30pm (Monday – Friday)