AXA ROAD USER BEHAVIOUR SURVEY 2014:
3 out of 5 Feel that Driving on Singapore Roads is unsafe. Top Influencer of driving safely remains getting demerit points.
--- AXA launches first road safety mobile application ‘AXA DRIVE’ in Singapore to encourage road users to improve driving behaviour.
AXA Insurance Singapore today released the findings from its Road User Behaviour Survey 2014, which revealed that 3 out of 5 motorists feel that driving is unsafe in Singapore roads. To promote safe driving and responsibility on the roads, AXA also announced the launch of ‘AXA Drive’, a mobile application targeted at drivers to encourage better driving behaviours.
AXA Road User Behaviour Survey 2014
The AXA-commissioned survey polled over 450 road users, from private car owners, taxi drivers, motorcyclists, to heavy and light vehicle drivers and owners. The AXA Road User Behaviour Survey 2014 aims to better understand driving behaviours of road users, recognise their perceptions of what is safe on the roads versus actual driving habits.
One of the key findings that stood out was that a majority of Singapore drivers (62%) surveyed felt that driving has become more unsafe when compared to their experience in the past few years. This was especially so amongst private car owners. “More aggressive drivers” was cited as the top reason (72%) that driving in Singapore is perceived to be unsafe in recent years.
When asked to state what they think is the most unsafe driving behaviour, respondents ranked “driving after having more than the recommended alcohol intake” as the top dangerous driving behaviour. This is consistent with a similar survey conducted by AXA in 2011. Coming in second place for perceived dangerous driving behaviour was “text messaging while driving”. “Checking phone/ tablet frequently for updates and notifications” ranked third.
When asked about their own personal dangerous driving behaviours, more than half of respondents (59%) admitted to going through an amber light as something they most frequently do, while “driving at more than 10 kilometres an hour above the speed limit” came in as the 2nd most frequently committed offence. “Answering the phone without a hands free kit” was one of the top 3 behaviours (at 39%) performed by drivers themselves, even though they recognised this as one of the more dangerous driving behaviours.
More than 25% of drivers admit to “checking mobile devices or tablets frequently while driving”. Drivers attributed this to the need to answer calls and messages in time. Some also say their jobs required them to respond quickly to calls, messages and emails.
“The survey revealed some interesting insights on drivers’ perception of safety on the roads and their personal driving behaviours. It is important that drivers recognise the habits that can be dangerous to other road users, and that drivers realise that safety on the roads largely depends on them, who are behind the driving wheels. These findings helped to shed light on common road behaviours, and I hope drivers can make a conscious effort to drive safely, so that all road users can enjoy a safer environment on our roads,” said Mrs Kwek-Perroy Li Choo, Chief Corporate Responsibility Officer of AXA Singapore.
The Survey also found that 42% of motorists drive more cautiously than normal with a passenger or pillion rider. When the figures were compared to another survey done in 2011, it was found that there was a significant increase (from 35% to 60%) amongst heavy goods vehicle operators who tend to be even more cautious with a passenger.
When asked to rank factors they identify as influencers of their own driving behaviours, the findings showed that the “possibility of getting demerit points” on their driving license came up as the top influencer. On the other hand, factors that imply consideration for others, such as “someone you know involved in a road accident”, “greater awareness of the safety of others” were ranked much lower. as influencers. Findings may reflect that policing has a stronger influence for safe driving behaviours on drivers, over consideration for others.
Mobile Application ‘AXA DRIVE’ to encourage road users to monitor and improve driving behaviours
In a bid to better promote road safety awareness, AXA Insurance today launched a first-of-its-kind mobile application, ‘AXA Drive’, to help encourage users monitor and improve their driving behaviours. ‘AXA Drive’ is currently only available in Europe (Belgium, Spain and Switzerland).
“As a strong advocate of road safety, AXA Drive is our innovative way to reinforce the message that safe driving starts with the driver himself. We hope that drivers become more conscious of their driving behaviours and become encouraged to challenge their friends and family to track their journeys with ‘AXA Drive’ and improve their driving habits” said Mrs Doina Palici-Chehab, Chief Executive Officer of AXA Insurance Singapore.
‘AXA Drive’, an application downloaded to users’ mobile phones, taps on an accelerometer sensor to capture the user’s driving behaviour. The mobile application, available for free downloads in the Apple iTunes Store and Google Play Store, helps to assess users’ driving scores, providing useful driving tips, and enables drivers to monitor their driving performance.
Drivers simply need to launch the app on their mobile phones at the start of their journey for ‘AXA Drive’ to capture data during their driving journey. A score will be generated at the end of the journey, which is derived from three criteria: acceleration, braking and turning of the vehicle. A sharp turn or a hard brake, for example, will be recorded on ‘AXA Drive’, giving the driver a lower score, compared to a journey that is smoother and slower.
More information on the Road User Behaviour Survey 2014 survey and AXA’s commitment to road safety can be found at www.axa.com.sg.
About AXA in Singapore
With presence as early as 1969, AXA operates in both entities of Life Insurance and General Insurance in Singapore. AXA offers a wide range of products, catering to the needs of individuals and companies.
AXA Insurance is the No. 2 general insurer in Singapore. It ranks No. 1 in Health, No. 2 in Marine Cargo and Motor insurance in the Singapore general insurance market.
About AXA Asia
AXA Asia is a market leading insurance player offering a differentiated composite proposition in Life and General Insurance with operational presence in Hong Kong, Singapore, Indonesia, China, India, Malaysia, the Philippines, and Thailand. AXA Asia is part of the AXA Group, headquartered in Paris and a worldwide leader in insurance and asset management with a presence in 56 countries. AXA Asia is committed to creating a sustainable, long-term business for our employees, customers and shareholders.
ABOUT THE AXA GROUP
The AXA Group is a worldwide leader in insurance and asset management, with 157,000 employees serving 102 million clients in 56 countries. In 2013, IFRS revenues amounted to Euro 91.2 billion and IFRS underlying earnings to Euro 4.7 billion. AXA had Euro 1,113 billion in assets under management as of December 31, 2013.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.
The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.
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