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Home > Blog > small-business > Binary Style: Scarves with a Singapore Story

Binary Style: Scarves with a Singapore Story

20 Jun 20185 Mins Read

Built on a constant itch to find a creative outlet, Binary Style was started by 2 sisters who leveraged on organic social media to start and market their range of colourful, well-made scarves.

Watch how sisters, Santhi and Sari Tunas, made a career switch from architecture to pursue their passion for graphic arts and started their own company - Binary Style, creating one-of-a-kind scarves collection inspired by unique Singapore stories and their challenges of running a business with a niche market. 

Just like thousands of other SMEs, Binary Style is part of the vibrant SME sector that forms the backbone of Singapore’s economy. AXA is proud to be a sponsor of 99%SME. Let AXA protect your business so you can focus on taking it to the next level.

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