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AXA at a Glance

AXA at a Glance
AXA at a Glance

About AXA

AXA's mission is to help customers live their lives with more peace of mind by protecting them, their relatives and their property against risks, and by managing their savings and assets. As a company whose business is to protect people, we have a responsibility to leverage our skills, resources and risk expertise to build a stronger and safer society.

To achieve this mission, we are committed to redefining the standards of our business so that we truly differentiate ourselves and earn the trust of our key stakeholders.

Our Impact

Our Impact
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AXA Brand

Beyond the promises... the proof

Beyond the promises...
the proof

We don't want to make promises anymore. Instead, we want to demonstrate our ability to respond to client's needs with real and tangible proof and, in so doing, to establish an authentic relationship of trust with our clients.

Redefining is the key commitment of our new signature. It means that when we speak, we aim to redefine the benefits that consumers expect from financial services and insurance. Whatever the subject, our signature is our commitment to redefine and improve it. We are thereby responding to client expectations and, by the same token, we are becoming credible by demonstrating our respect for them built on confidence.

3 traits to redefine our business:
attentive, reliable and available

3 traits to redefine our business: attentive, reliable and available

These are the three attitudes that clients most expect from an insurance and financial services company in exchange for their vote of confidence. These three attitudes stood out from the others in the consumer research we conducted across markets, regardless of their level of maturity. They are at the heart of our actions and our commitments to clients.

A simple and clear style

We avoid clichés. We don't run ads that show people or families living in a perfect virtual world, always smiling and as happy as can be. The people we show look like the people you come into contact with every day. Totally anchored in the real life of our clients, our communications are simple and direct. We don't deny the real problems, which reinforces our credibility.

A symbol of change for AXA: the switch

By using the Switch, which is the red diagonal line of the AXA logo, we have created a strong graphic signature that reinforces consumer awareness of our brand. With this Switch, the form serves the substance and the substance serves the form. The Switch becomes the symbol of change for AXA, both in terms of its discourse and its expression in advertising. More than a simple graphic code, it becomes the very incarnation of our real difference.

Red Switch
Red Switch medium

A symbol of change for AXA: the switch

By using the Switch, which is the red diagonal line of the AXA logo, we have created a strong graphic signature that reinforces consumer awareness of our brand. With this Switch, the form serves the substance and the substance serves the form. The Switch becomes the symbol of change for AXA, both in terms of its discourse and its expression in advertising. More than a simple graphic code, it becomes the very incarnation of our real difference.

Our Values Medium Our Values

Our Values

AXA teams across the world embrace five values that we are not willing to compromise on, under any circumstances. Our values are reflected in the daily attitudes and behavior of our people around the world.

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AXA Contact Info
Tel: 1800 880 4888 (Within Singapore) / +65 6880 4888 (International)
Fax: +65 6880 4740
8 Shenton Way, #27-01/02 AXA Tower, Singapore 068811

AXA Customer Centre is located at #B1-01

Operating Hours: 9:00am – 5:30pm (Monday – Friday)